Melania Trump has made an impactful entrance into the world of cryptocurrency, launching her own coin, $MELANIA, just hours before the inauguration of her husband, President Donald Trump.
The coin quickly gained traction, attracting nearly 20,000 investors in the first hour alone and achieving a remarkable market valuation of approximately $1.4 billion.
The $MELANIA coin, which is described on its official website as a way to “show support for and engagement with the values embodied by Melania,” comes on the heels of the launch of President Trump’s own $TRUMP coin.
While $TRUMP currently holds a market value of around $12 billion, Melania’s cryptocurrency, valued at $1.7 billion, has already made waves in the digital currency market.
Both coins, however, come with disclaimers that they are “not intended to be, or the subject of,” an investment opportunity.
Despite this, the launch of Melania’s coin created immediate fluctuations in the market, causing a brief drop in the value of the $TRUMP coin, though it has since recovered some of its losses.
Melania’s coin introduces a new era of digital tokens for the Trump family, and the swift rise of $MELANIA coin signals the increasing popularity of cryptocurrencies in political circles.
Although President Trump had previously expressed skepticism about cryptocurrencies, labeling them a “scam,” his perspective has shifted since the 2024 election campaign, with the president becoming the first major presidential candidate to accept cryptocurrency donations.